Stop fighting

with your Website Copy

Writing copy for your website isn’t as scary as it seems, if you understand the purpose of your website. Many small business owners believe their online space is a digital 24-7 billboard. So they write copy that tells the world, “Here’s what I’ve made! Isn’t it awesome!”


Even though your product (or service) really is awesome, most potential customers want you to assure them that what you’ve created will make them awesome. Or happy. Or maybe just a little thinner. You get my point.


Convincing today’s savvy buyers to align with your brand isn’t as simple as in the old days. Shoppers can compare  t-shirts, or wines, or violins from all over the world within seconds, and from the convenience of their phones. If you’re going to capture a customer's attention, you’ve got to speak her “language” and solve her problems.

That’s what excellent copywriting does. It sells solutions, lifestyles, and happiness. I can show you how.

I'm available for brainstorming sessions so you can DIY. I can edit what you've penned; or I can write it all from scratch. You decide.

Todra helped me find confidence in my own writing style, while giving me pointers and tips to improve along the way. Her criticism was constructive and useful. Having another set of eyes on how you're approaching writing is essential in breaking bad habits, finding an appropriate voice and ensuring clarity.

-Lindy Callahan

Freelance Content Marketer
Todra co-authored two of our career-series books, Fabjob Guide to Become a Makeup Artist and The Fabjob Guide to Owning a Spa. She is a wealth of insider information and expertise. Her business insight, her research and her writing are spot on. We’re happy to have her as a faculty member and career coach for our college, The International Association of Professions Career College. She’s the real deal.

-Tag Goulet

Fabjob/IAP Career College
This was the first time I hired a professional copywriter and I didn’t know exactly what to expect. I contacted Todra to write copy for my website and after speaking with her, I was confident she would be perfect. What she wrote told the story I was trying to say without getting too “wordy”, and she had a finished product to me in less than a week.

-Felicia Howe

Primrose Organics Salon & Spa
Todra has the attributes I look for in a copywriter and business associate - experience, authenticity and professionalism. She takes the time to know your brand so she can convey your message perfectly.

-Victoria Behm

Nutrition For Vibrant Living
I have found Todra's writing to be insightful, thoroughly researched, on trend and thoughtful, with a great flair.  She has been easy to work with and responds quickly to email communications.  Todra is a fantastic asset to our team.

-Sharron Pinheiro

Eve Organics Beauty
Todra has worked with us on numerous copywriting assignments, including email campaigns, social media posts, and interviews. Not only is she an excellent writer – skilled and accurate, but she has filled a critical role in our organization and has proven invaluable. It's remarkable how Todra gets to the heart of the issue and writes compelling marketing copy that clearly communicates the benefits of our solutions.

-Macey Ley

Learning Sciences International
As a graphic designer, I don't want to be in one creative space, and then have to switch to another for my clients. I don't have the time or the energy to put into writing good copy, and bad copy is a killer. Headlines and marketing emails are huge cruxes for me. It's great to pass that off to Todra knowing I'll get great writing without having to agonize over it for hours.

-Rachael Maddison

RM Creatives
What I love about working with Todra is she’s a solid writer who takes deadlines seriously. 

-Melissa Tosetti

I've worked with

  • book publishers
  • indie authors
  • state politicians
  • religious leaders
  • spa owners
  • beauty brand owners
  • magazine publishers
  • educators
  • photographers
  • lifestyle bloggers
  • graphic designers

Want to create website copy that's engaging and sells your secret sauce? Pick a convenient package below and let's get started.

First Class

Website Editing


per page

  • You’re a great communicator and your senior thesis was a masterpiece. But writing web copy that sells is unlike other writing. It’s a mashup of research, wit, and psychology. And to move today’s savvy consumers, it can’t sound like an ad. It needs to be engaging and conversational.
  • Don’t beat yourself up if you’re struggling to get perfect web copy after endless rewrites. Let me finesse it. I can take decent copy and make it stellar by tweaking a word, moving a paragraph, or adding a stronger call to action. If you’re ready to stop fighting with your copy and get your website done already, contact me today.
  • Note: This is not a write-from-scratch solution or a total rewrite. If I can’t work with what you’ve written, I’ll suggest Charter.


Pro Written Website Copy


per page

  • You're about to launch your dream business and you want to talk about your website. It needs to look sexy, for sure. But it also needs copy that tells how dynamic your products and services are. Let me help. I’ll work with you to craft words that captivate and engage your ideal customer, and make it hard to say, “No” to what you’re selling. We’ll dig into your market research and pull out what your customer wants and assure them that your products are the perfect match. We’ll study your competitors to see what differences we can highlight about your offerings, and we’ll design a brand voice that complements the overall personality of your business; then I’ll get to work writing so you can focus on the other 99 things you have to do. This will be a game-changer for your business.
  • NOTE: I only work with three clients a month at this level. If you want in, contact me today.